About me

With over a decade of marketing experience and a certificate in residential interior design from KLC School of Design at West Dean College, I bring a distinctive mix of strategic marketing and creative design skills to a broad range of clients.

I’ve led numerous marketing initiatives for brands across the interiors, arts, climate, and technology sectors, developing unique strategies and delivering campaigns that drive results. In recent years, I’ve expanded my skillset to build the creative and technical foundations necessary to deliver residential interior design projects end-to-end.

Now, I’m keen to apply this diverse skillset to projects within the interiors, arts, and design space, whether that’s through compelling marketing campaigns or the hands-on delivery of thoughtfully designed spaces.

My experience 

Entrepreneurial ventures

    • Development and execution of creative marketing campaigns or activities for clients in the interiors, arts, and design sectors.

    • Partnering with interior design studios to enhance brand growth and contribute to the delivery of exceptional spaces.

    • Managing and delivering marketing and design projects to ensure timely and successful completion.

    • A small business designing and creating handmade jewellery, leading on all product design and production

    • Developed the brand identity and all branded materials

    • Designed, built and managed the website on Shopify

    • Led on social media strategy and content, plus email marketing communications via Mailchimp

    • Managed and fulfilled wholesale orders to stores in the United Kingdom, Canada and Barbados

    • Sold at various in-person markets across London

    • See the (now inactive) Clear as Clay Instagram account here

Professional roles

    • Worked on clients across the Food, Farming and Lifestyle sectors

    • Led on strategy, planning, delivery and measurement of integrated communications campaigns and project work

    • Responsible for activation across marcomms channels: social media, content, creative, paid media, website and PR

    • Created email marketing and content strategies to move audiences through the funnel

    • Collaborated with creative production team for design and audiovisual content

    • Keyword research and use of SEO tools to inform content strategies

    • Developed strategic measurement frameworks aligned with business objectives, ensuring KPIs were tracked to deliver ROI

    • Project management and financial management of £1M+ budgets

    • Managed freelancers and other vendors for website development, creative production, and research

    • Supported on business development for the agency and new business pitching

    • Worked on clients across the Health & Wellbeing, Technology and Financial Services sectors

    • Led on the strategy and delivery of demand generation and account-based marketing (ABM) campaigns, including creative, content and paid media implementation across paid social, display, content syndication, and search advertising

    • Used various research tools (GWI, NetBase, TrendKite, Bombora) to develop target audience personas and inform strategy

    • Collaborated across departments (design, content, video, PR) and regions (UK, US, EMEA, Australia), to localise and execute campaigns

    • Developed strategic measurement frameworks aligned with business objectives, working with the data team to ensure KPIs are tracked to deliver ROI

    • Planned and drove attendance for events such as webinars, conferences, and influencer meet-ups

    • Managed client and vendor relationships, growing portfolios, and cross-selling services to meet revenue goals (tracked using Salesforce)

    • Supported on business development for the agency and new business pitching

    • Helped create and execute digital campaigns for clients in the lifestyle, real estate, and technology industries
      • Social media ad planning and activation on LinkedIn, Facebook, Twitter
      • Ad campaign optimisation, analysis, and reporting on activity
      • Managing client-facing communications
      • Copywriting and editing social media and blog content
      • Planning photo and video shoots
      • Researching and creating visual content
      • Creating quarterly content calendars
      • Researching and managing influencer relationships
      • Growing and managing social media communities
      • Implementing email marketing campaigns
      • Spearheaded the execution of two of Eighty-Eight's internal marketing campaigns

Educational background

    • Part-time Certificate in Residential Interior Design at KLC School of Design through West Dean College, covering:

    • Principles of design including scale, proportion, ergonomics and space planning

    • Theory and psychology of colour

    • Design process, schemes and sourcing - including research, concepting and sample boards

    • Surveying and technical drawings (AutoCAD) for plans, elevations and sections

    • Building construction, lighting, kitchen and bathroom design

    • Residential safety regulations including UK Furniture and Furnishings (Fire Safety) Regulations 1988

    • Materials and resource management, procurement including specifying, estimating, and tracking

    • Client, project and financial management 

    • Research folio on Victorian design including French Revival, Gothic Revival, Arts & Crafts Movement and Aestheticism

    • Obtained a Bachelor of Arts Honours degree in Film & Media

    • Studied film theory, history and production

    • Studied media and communications

Brands I’ve worked on recently

Kind words from past collaborators

“Claire is one of the most organised, detailed, strategic and professional colleagues I have been lucky enough to work with. Claire’s knowledge of the digital marketing and communications landscape is second to none and she has a unique ability to dissect client briefs and develop campaigns/approaches that are impactful, cost effective, goal-oriented and creative.”
- Sam Mehmet, Senior Digital Account Director @ Greenhouse Communications

“She was a joy to work with, always bringing clarity, strategic thinking, and a great sense of humour that made working together effortless, both for the team and our clients. She has a brilliant way of balancing big-picture strategy with day-to-day delivery to make things happen.”
- Lucia Cozzitorto, Marketing & Communications Consultant

“Claire is an exceptionally talented professional with a remarkable blend of creativity and strong project management skills. Her leadership style fosters growth and collaboration, making her an invaluable resource to those around her. Claire’s combination of creativity, results-driven execution, and leadership makes her a key asset to any team, and her contributions have made a lasting impact.”
- Aimee Waving, Associate Director, The Hoffman Agency

“Claire has an incredible ability to navigate complex digital challenges, ensuring projects run seamlessly while delivering smart, effective solutions. She’s also a fantastic team player – always bringing energy, clarity, and a problem-solving mindset to any brief. I hope to continue working with her in a freelance capacity through LKN Creative, and I can’t recommend her highly enough!”
- Lucy Nast, Founder & Creative Director @ LKN Creative

“I was lucky enough to manage Claire at Hotwire Global, where she headed up our digital marketing team. Her expertise spans from ABM to paid social, backed by deep platform knowledge that enabled her to consistently connect strategy with measurable results. What truly impresses is her ability to lead and collaborate across multi-disciplinary teams (video, copy, client services and creative) while ensuring exceptional quality standards.”
- Natasha Holloway, Marketing & Communications Consultant